Friends who often use projectors, for the "pole rice" and "nuts" these two brands are certainly not unfamiliar, one has received the investment of Baidu Group, the other has received the investment of Ali Group, no problem is the two major overlords of the projection market. Would you believe me if I told you that "Kimi" and "Nut" were stitched together into one brand?
Ji Mi sued for trademark infringement of Ji Mi Nuts
On August 1, Ji Mi issued a solemn statement on the malicious infringement of the "Ji Mi" trademark by "Ji Mi Nuts" through the official platform. As a leader in the domestic projector industry, Ji Mi's statement immediately aroused the attention of netizens.
Ji Mi said that illegal manufacturers were found to use the "Ji Mi nuts" trademark to sell projectors, projection screens and other goods. "Ji Mi" is the original trademark of his own company, while "nuts" is also another well-known trademark in the domestic projector market, and "Ji Mi nuts" in the form of splicing, selling projectors and their surrounding goods in the same market area, this practice has been a malicious trademark infringement and unfair competition.
Ji Mi pointed out that the company has carried out evidence preservation notarization of the behavior of "Ji Mi nuts", and will soon file infringement lawsuits to the court, in addition, it also requires the relevant infringers to immediately stop the infringement, and close the "Ji Mi nuts" infringement shop, and remove all products.
Logo layout of "polar rice nut"
Through the inquiry, it was found that the 9th class "pole rice nut" trademark involving the projector was applied for registration by a technology company in Jiangxi on January 4, 2022, and the registration was completed on July 13, in addition, the company also carried out a large number of layout of the "pole rice nut" trademark, covering almost all categories, which is also an important reason for the approval of an e-commerce platform.
In April this year, the trademark of Category 9 "Polar Rice Nuts" involving projectors entered the announcement stage, but Polar Rice company did not file an objection application, thus missing the opportunity. Now, Ji Mi company finally realized the seriousness of the problem, and it was only then that it remembered to file a lawsuit, regardless of whether it will be successful in the end, the cost behind it will be multiplied compared with before.
Source: Trademarks, patents, that sort of thing
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