These days risk control at home, "baby bus, happy enlightenment" TV programs from time to time into the ear. BabyBus is a brand focused on creating children's enlightenment digital products. Baby Bus adheres to the concept of "happy enlightenment", provides free digital content for children in a wonderful and interesting way, and tailors a series of content products such as "nice to listen to", "nice to look at" and "fun". Qi Wonderful Miao plays the leading role in the baby bus series products, and its image is based on the prototype of panda, which is loved by children.
Recently, a trademark invalidation dispute involving panda Qiqi and panda Miaomiao image works has made new progress. After hearing, the Beijing Higher People's Court found that the registration of the trademark No. 34281621 "BUQI PANDA and Figure" (hereinafter referred to as the trademark involved) constituted the situation of "applying for trademark registration shall not harm the existing prior rights of others" in China's trademark law, and finally revoked the first-instance judgment and the ruling that the trademark involved should be upheld.
On January 7, 2020, Fuzhou Zhiyong Company (formerly known as Baby Bus Company) filed a request for invalidation of trademark No. 34281621 "BUQI PANDA and Picture", arguing that Little Dimples Technology Company has registered its published and copyrighted artwork as a trademark, which has damaged its own relevant rights. Request the intellectual Property Office to make it invalid. The trademark application for "BUQI PANDA and Picture" was filed on October 26, 2018, designated for use in Class 35 and other services, and the trademark was approved for registration on July 7, 2019, after which it was approved for transfer to Little Dimples Technology Company.
After hearing, the State Intellectual Property Office held that the disputed trademark could not be found to have damaged the prior copyright claimed by Fuzhou Zhiyong Company, so it ruled that the disputed trademark should be maintained. The baby bus company was not satisfied and appealed.
After hearing, the Beijing Higher People's Court found that the registration of trademark No. 34281621 "BUQI PANDA and Tu" constituted the situation that "application for trademark registration shall not harm the existing prior rights of others" in the Trademark Law, and finally revoked the judgment of first instance and upheld the ruling of the disputed trademark.
Article 32 of the Trademark Law stipulates that an application for trademark registration may not prejudice the existing prior rights of others, nor may it preempt the registration of a trademark that has already been used by others and has certain influence by unfair means.
Although the objects of copyright and trademark protection are different, when there is a conflict between the two rights, the prior copyright may become an obstacle to the later trademark right.
From the point of view of this case, if the graphic is applied for trademark registration by others, at this time, the use of copyright prior rights to object or invalid, the success rate is relatively large. Therefore, when applying for a graphic trademark, it is necessary to do a good job of copyright registration and maintain their legitimate rights and interests. Especially for unregistered trademarks, more attention should be paid to the collection, sorting and preservation of daily use evidence.
Therefore, it is recommended that applicants register for copyright protection whenever possible, which has the following advantages:
(1) Strong credibility, determine its copyright ownership, resolve potential disputes; At the same time effectively prevent the occurrence of rights disputes.
(2) effectively defend against and revoke the application of trademarks and appearance patents by others in bad faith;
(3) It is an important proof to solve copyright disputes and trademark infringement disputes;
(4) as a legal document for licensing and transferring copyright;
(5) It can better consolidate the stability of trademark rights and avoid the situation of copyright being opposed or invalidated;
(6) To prevent the trademark from being withdrawn from losing its exclusive right, copyright is a lifelong power, even if the trademark is withdrawn and invalid, there is copyright to protect their legitimate rights and interests;
(7) Better protect the integrity of their own trademarks, prevent people from using them, register them in other categories of trademarks, and dilute their brand value. (Source: Trademark Circle, Shenzhen Copyright Service Center)
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