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The difference between trademark and brand
Release Time：
2022-07-12
If an enterprise wants to build a good brand, it must be inseparable from the registration of trademarks, because it needs a full range of legal protection to build a more comprehensive and perfect brand.
"Brand" and "trademark" are a pair of concepts that are easily confused. Some companies mistakenly believe that a product becomes a brand after it is registered as a "trademark". In fact, they are both related and different.
A brand is a name, term, mark, symbol, and design, or a combination thereof, used to identify a seller or a seller's products or services and to distinguish them from those of competitors.
A trademark refers to a brand or part of a brand that has been applied to the trademark registration Office according to legal procedures, reviewed, approved, and granted the right to exclusive use of the trademark. The trademark is protected by law, and no one may imitate or use it without the permission of the trademark registrant.
The difference between trademark and brand is reflected in the following aspects
1, trademark is a legal concept, protected by the trademark Law, once registered, the right holder enjoys the exclusive right to use the trademark. Brand is an economic concept.
2, for enterprises, there are usually only a few brands, but trademarks can choose to register a series of trademarks.
3, the role of the trademark is to associate the commodity with the enterprise and play the role of identification. Brand association is the overall image of the enterprise, but the relationship between trademark and brand is also very close, and enterprises usually register the brand as one of a series of trademarks.
In our country, there are "registered trademark" and "unregistered trademark", "brand" can be registered trademark, can also be unregistered trademark. In addition, the brand and trademark can be transformed, such as the brand registered to obtain the exclusive right to transform into a trademark, it has legal significance.
It is through the legal role of trademark that the interests generated by the brand beyond the value of the product itself are protected. In fact, it has also proved that registering a brand as a trademark and protecting it by trademark law is the most convenient, effective and powerful way to protect the business goodwill.
Source: Gold name label
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