Trademark is difficult to register, is it feasible to register a single word trademark?-Q&A.-Shenzhen deep trust patent Agency Co., LTD

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Trademark is difficult to register, is it feasible to register a single word trademark?

Release Time：

2022-07-08

Today, with the increasing number of trademark applications and the increasingly fierce competition for trademark name resources, some applicants have found a new way to take the "single word trademark" route, and the successful cases are "strong", "shake", "Lai", "Qi" and so on.

We usually see the trademark, mostly 2-4 words, this kind of single word trademark registration, but it seems unusual, unique. However, is it feasible to apply for the registration of a single word trademark? What are the advantages and disadvantages? Secretary let's analyze it together.

One-word trademarks are unique and easy to remember

It can be known from the successful registration cases that single-word trademarks can be applied for registration, and the applicant can use ordinary fonts, and can also carry out artistic design of the fonts to enhance the significance.

The advantages of single-word trademarks are as follows: easy to recognize, easy to remember, low memory difficulty; Compared with two-word or three-word trademarks, simple and generous one-word trademarks are more unique and can leave us a deeper impression.

Difficult to register "a word is difficult to find"

However, the difficulty of registering a single word trademark is still very large, which can be described as "difficult to find a word". Originally, the current trademark resources have been relatively scarce, if only apply for a one-word trademark, it is often easy to include in others' two-word or three-word trademark, which is more likely to constitute a trademark approximation, and the probability of rejection is high. Moreover, trademarks should be significant, and the significance of single-word trademarks is generally low, so it is not easy to register.

Precautions for registering a single word trademark

1. It must not violate the absolute prohibition provisions of the law, such as not having adverse effects, not damaging socialist morality, not damaging national or religious feelings, and not being deceptive. This article, whether registered single-word trademarks or multi-word trademarks, needs to be strictly followed.

2. A single word can be a noun, verb, adjective, preposition, etc., but it needs to have a distinctive feature, which should be combined with the goods specified in the trademark logo for comprehensive judgment.

3. Trademark approximation query should be carried out before trademark registration. Generally speaking, single-word trademarks and overlapping trademarks are easy to be identified as similar trademarks; The approximate judgment of multi-word trademarks should be combined with whether the two constitute different meanings.

In the market environment of multi-word trademarks, the registration of single-word trademarks is another way to find a new way, giving people a refreshing feeling. However, registering a single word trademark is not a simple matter, be sure to do your homework and then act oh ~

Expertise sharing

How does the time limit for answering an electronic application start?

Answer: If an objection, withdrawal or invalidation application is submitted through the online application, the calculation of the defense period shall be based on the postmark date of the envelope of the main defense notice received by the respondent. The respondent of the opposition or invalidation shall reply within 30 days from the date of receipt of the notice of reply; If the parties need to supplement the relevant evidentiary materials, they shall declare it in the statement of defense and submit it within three months from the date of submission of the statement of defense. The respondent shall reply within two months from the date of receipt of the notice of reply. In accordance with the provisions of Article 12 of the Regulations on the Implementation of the Trademark Law, the date on which any period begins is not counted as a period.

Source: Trademark Circle

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