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After successful trademark registration, how to enhance the visibility?
Release Time：
2022-07-07
A trademark is a sign that distinguishes the source of goods or services and is a "bridge" between consumers and merchants. 1 trademark, through long-term use and publicity, trademarks and enterprises are "tied" together, a prosperity, a loss. When using a trademark, we should pay attention to the correct use to enhance the popularity and reputation of the trademark.
(1) Mark the ® symbol
China's Trademark Law Implementation Regulations provide that the use of registered trademarks can be marked with "registered trademark" or registration mark ® on the goods, commodity packaging, instructions or other attachments.
When we mark ® on the trademark, we are clearly telling consumers and the public that the mark is a registered trademark and that we enjoy exclusive rights and are protected by law. It can not only play the role of letting everyone know the trademark, but also warn others not to use it without authorization.
(2) The use of trademarks as proper adjectives
It should be reminded that trademarks are best used together with trade names as adjectives for goods or services. Such as Haier Electric, Apple mobile phone, Huawei computer and so on. The purpose of this is to avoid the trademark becoming a generic term, losing its distinctiveness and eventually becoming unusable as a trademark.
For example, "Simmons" was originally a mattress brand, but slowly, it was used as a generic term for the entire mattress, and eventually lost its significance and the trademark was invalid. There is also the "jeep" trademark, which was originally a well-known trademark, but with the equivalent use of "jeep" and "off-road vehicle", "Jeep" became synonymous with off-road vehicles and lost significance.
Therefore, it is best to use trademarks as proper adjectives to avoid becoming generic names.
(3) Distinguishing and highlighting their own trademarks
The trademark is placed in a prominent, prominent and core position, giving consumers a strong visual impact, so that they can quickly search for the goods they want to buy in many similar products, so that consumers will be impressed by the trademark.
In addition, when using the trademark, be careful not to change the style of the trademark; Shall not expand the scope of use of commodities without authorization; In the event of changes in the registrant's name or address, trademark license or transfer, trademark term expiration and other rights, the registration formalities shall be changed in a timely manner, and the provisions of the Trademark Law shall be strictly observed.
Finally, behind the trademark is the products and services of the enterprise. Only the products or services that truly satisfy the consumers are recognized by the public. For any enterprise or individual, doing a good job of their own products and services is the foundation.
Source: 32 Association
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