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What are the precautions for trademark authorization?

Release Time：

2022-07-03

Trademark authorization, also known as trademark license, means that a trademark registrant authorizes others to use its registered trademark by signing a trademark authorization contract. Through trademark authorization, the trademark owner can allow others to legally use his trademark without giving up his trademark rights. Through trademark licensing, trademark owners can obtain more cooperation and benefits.

The licensee shall carry out business activities in accordance with the provisions of the contract, and pay corresponding fees to the licensor. Meanwhile, the licensor shall also provide guidance and assistance to the authorized personnel in training, organization design, operation and management.

For licensees, the right to use trademarks can be obtained through professional trademark authorization channels. Good trademarks can bring higher visibility to products, improve their products and be accepted by the market at a lower cost and lower risk.

For those who permit others to use their registered trademarks, the rights and interests of both parties can be better protected through the registration of trademark authorization and licensing.

Generally speaking, the authorization of others to use the trademark has certain benefits for both parties, can be said to be win-win cooperation, but in order to prevent risks, it is necessary to deal with the relevant legal procedures and trademark rights protection procedures in a timely manner.

Authorized trademarks have advantages and disadvantages. Authorized trademarks can save costs and obtain the right to use trademarks for entering online platforms at a lower cost. Although it is more troublesome to authorize trademarks than to purchase trademarks, the cost of trademark authorization is generally relatively high. If a trademark can be authorized to enter multiple platforms, the cost performance of multi-platform authorization is relatively low, and its security is not easy to be guaranteed. In addition, the time limit of the registration authorization contract should be paid attention to in time, and the initiative to renew the fee after the expiration is not cost-effective to save a little money and let the enterprise bear a huge risk.

In the process of trademark licensing, it is necessary to standardize the operation, so as to avoid various trademark problems caused by poor trademark management, and reduce obstacles for themselves on the road to rights protection, which is closely related to the development and interests of the enterprise itself, and the promotion of brand protection and popularity is also a strong guarantee.

For the licensee, the trademark is rented by others after all, and once the license contract expires, or the licensed trademark can no longer be used for other reasons, the enterprise's own business will be hit hard.

We are here to remind you that whether it is a trademark licensor or a licensee, it is necessary to avoid risks in a timely manner. The licensee should not rely too much on the authorized trademark, but should strive to build its own brand. The licensor needs to investigate the production qualification and credit of the authorized person in advance to avoid the loss of intangible assets to the registered trademark due to the production of unqualified products with your trademark.

Source: Hot news, gold label

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