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The sweeper industry intensifies the internal volume: left hand patent war right hand price war

Release Time：

2023-08-22

In the past two years, the vacuum cleaner market has faced greater downward pressure. On the one hand, the Internet celebrity category of the floor washing machine has risen rapidly, replacing the sweeping machine to become the "leading brother" of the cleaning category; On the other hand, sweeping machine products are gradually converging, and the product experience is not greatly improved as in the early stage.

In this context, the sweeping robot market is also intensifying internal volume, mainly reflected in two aspects:

First, the price war continues.According to Owei cloud network monitoring, in the first half of 2023, the price of various forms of sweeping robots have declined significantly, of which the average price of all-round products has dropped from 5076 yuan to 4084 yuan, during 618, the head brand will hit the price of 3,000 yuan, and the price of self-cleaning models has also dropped from 3618 yuan to 3124 yuan.

Second, patent wars keep cropping up.At the recent new product launch conference held by Cobos, Cobos CEO Qian Cheng publicly accused the sweeping robot industry of "malicious plagiarism" phenomenon, saying that although the products are highly similar, but I believe that "users' eyes are bright."

Qian Cheng said that after the release of Cobos DEEBOT X1 sweeping robot, there was plagiarism in the industry, and the appearance of the products was highly similar. Cobos pursues healthy development and competition, and will resolutely resist and defend the rights of blatant plagiarism and patent infringement.

According to public information, since 2020, Cobos and its brand Add Can have a number of patent disputes with Chase and Dyson, and there have also been several patent disputes between Chase and Stone Technology. At present, the relationship between the main brands of the sweeping robot industry is quite tense.

Sweeping robot market still has room for development, industry enterprises should through technological innovation and cost exploration, increase market popularity, reduce industry internal friction.

From a technical point of view, the vacuum cleaner still has room for improvement in the product experience. For example, DEEBOT X2, the latest product of Cobos, has made innovations in form, changing the fuselage from the traditional round to square, and cooperating with the upgraded large suction, so that there is no dead corner for cleaning; Semi-solid Lidar + Cobos AINA model allows the machine to have "automatic driving" ability, whether it is mapping, obstacle avoidance, or AI, interaction, there is a new experience. In addition, Cloud Whale also released a sweeping robot with a light integration concept not long ago, which has innovative breakthroughs in cleaning power, intelligent experience, cleaning and maintenance.

From the price point of view, compared with the net red category such as the floor washing machine, the price of the sweeping robot is still high, which is also one of the main obstacles preventing the sweeping machine from entering the ordinary family. Owei cloud network data show that in the first half of 2023, the price of the washing machine has fully dropped, and the online products below 3,000 yuan account for more than 70%, and the average price of the industry has reached 2,597 yuan. Although the price of various forms of sweeping robots has also declined, whether it is a self-cleaning model or a versatile model, the average price is more than 3,000 yuan, and there is still a large room for decline.

Under the dual role of technological innovation and cost exploration, the sweeping robot market is expected to enter a new warming growth range. In fact, Ding technology network noted that in the first half of 2023, with the price of all-round products falling, the sweeping robot market has begun to turn positive, especially in May, the volume of double-digit growth. In the context of the resumption of market growth, the pressure on the industry may be reduced. Source: Ding technology network

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