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Guangdong famous enterprise bankruptcy, trademark auction 15.5 million!
Release Time：
2023-08-01
Guangdong Zhengye Electric Co., Ltd. was once a well-known electrical production enterprise in Guangdong, headquartered in Gaoming, Foshan, Guangdong, founded in 1994, is a professional engaged in...
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Recently, in the French auction market, an auction called "Guangdong Zhengye Electric Co., Ltd. all 167 trademarks" ushered in the last moment of bidding, the starting price of 15.5 million yuan, and finally only one person signed up to bid, with the starting price of the 167 trademark rights.
▲ Masano Electric
Corresponding to an enterprise, intangible assets, trademarks can be described as a priceless treasure, is the foundation of the enterprise brand, conducive to market competition and advertising, is a symbol of corporate reputation and quality. Therefore, all enterprises attach great importance to the protection and promotion of trademarks. For a rapidly growing enterprise, the meaning of trademarks is self-evident, just like the trademarks of Apple, Huawei, Xiaomi and other brands, hang the trademarks of these brands, the value of the goods are not the same. But for a bankrupt company, do you think the bankrupt company's trademark is worth anything?
It is estimated that many people will think that the trademark of a bankrupt company is worthless, and if it is bankrupt, what is the meaning of the trademark? However, recently, a bankrupt company's trademark auction, but at a relatively high price.
Recently, in the French auction market, an auction called "Guangdong Zhengye Electric Co., Ltd. all 167 trademarks" ushered in the last moment of bidding, the starting price of 15.5 million yuan, and finally only one person signed up to bid, with the starting price of the 167 trademark rights.
The auction of Guangdong Zhengye Electric Co., Ltd. all 167 trademarks, basically are "Zhengye" based, Chinese and English words of the trademark, but the design of the trademark is different.
Guangdong Zhengye Electrical Appliance Co., Ltd. was once a well-known electrical appliance manufacturer in Guangdong, headquartered in Gaoming, Foshan, Guangdong, founded in 1994, is a professional engaged in ventilation, ventilation electrical equipment development, production and sales of enterprises, our home kitchen toilet, etc., some exhaust fans, may be Guangdong Zhengye electrical Appliance Co., Ltd. produced products. But because the debtor can't pay off the debts that are due, and the assets are not enough to pay off all the debts, eventually it can only go bankrupt.
The trademark auction of Guangdong Zhengye Electrical Co., Ltd. is not the first auction of its related assets, after Guangdong Zhengye Electrical Co., Ltd. in Foshan production plant is also auctioned, of which Guangdong Zhengye Electrical Co., Ltd. all houses and buildings, land, accessories and other assets in the second auction, to 50.6 million yuan was bought.
I don't know if the company that bought 167 trademarks of Guangdong Zhengye Electrical Co., Ltd. is also the company that bought the production base of Guangdong Zhengye Electrical Co., LTD.
For trademarks, if you buy it and do not continue to use it, it has no practical meaning. May be the winner of this competition, but also took a look at the Guangdong Zhengye Electrical Co., Ltd. once in the ventilation, ventilation electrical appliances market reputation, and then continue to produce the relevant Zhengye electrical appliances, this is much faster than the creation of an electrical brand from zero basis, investment 15.5 million yuan can have a relatively high visibility brand, or worth it, you think? The author | explains every day
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