Apple Vision Pro just announced to change the name? Huawei has owned the trademark for four years-Industry News-Shenzhen deep trust patent Agency Co., LTD

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Apple Vision Pro just announced to change the name? Huawei has owned the trademark for four years

Release Time：

2023-06-16

For the Chinese market, the listing of the Vision Pro does not seem to be so smooth, among which the trademark is a hurdle.

At this year's WWDC23 developer conference, Apple announced its first MR (mixed reality) headset product - Apple Vision Pro, which will be first available in the United States early next year, followed by other unspecified locations at the end of the same year.

However, the heat caused by the announcement of the Vision Pro has not died down, and now new problems have been revealed.

For the Chinese market, the listing of the Vision Pro does not seem to be so smooth, among which the trademark is a hurdle.

The "Vision Pro" trademark is owned by Huawei

According to China Trademark Network information, as early as May 16, 2019, Huawei successfully registered the trademark of Vision Pro, which is used for LCD TVS, head-mounted virtual reality devices, radio equipment, etc.

Of course, Huawei does not have malicious registration, and this trademark echoes Huawei's Vision Glass glasses, Vision smart screen, etc., which belongs to the normal trademark layout.

Soon, the news spread overseas. In the MacRumors community, which focuses on Apple related information, some netizens who pay attention to Apple's news have expressed their opinions.

One of the netizens gpat pointed out that Apple is ridiculous, actually do not do trademark verification in advance. senttoschool's view is that if Huawei can make a higher offer, it can negotiate a suitable transfer price with Apple. AndroidAuthority and other media believe that this matter Apple has to admit defeat, change the name or necessary.

Trademark conflicts also occur in many countries and regions

Foreign technology media 9to5Mac launched a follow-up investigation on Apple's "Vision Pro" trademark and found that in many countries and regions, there are also many cases that are registered in advance by other companies.

A search turned up hundreds of trademark applications for "Vision Pro," some approved and still valid, others approved but expired, and still awaiting review.

The outlet sifted through the "Vision Pro" trademarks that were still valid and found 58 of them, but the actual situation could be more.

In the face of this situation, Apple has only two ways to go, the first is to spend money with Huawei and other trademark owners to settle, buy the other party held the trademark, the other is to change the name of their "Vision Pro".

At this year's WWDC23 developer Conference, the name "Vision Pro" has been spread around the world, whether it is to change the name and re-promote the promotion or buy the trademark in the hands of others, it will be a big economic expenditure.

Therefore, a new product, a new brand before the launch, operators must carry out trademark search in advance, do a good job of trademark registration and layout, so as to avoid such a situation. Shenzhen has a professional intellectual property service team to provide you with one-stop service from application to litigation. Source | collated from the homeless Star Fast Tech IT home

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