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Byd registered "Cola" trademark dynasty, ocean series outside the beverage series?

Release Time：

2022-09-08

Byd car named quite ideas as early as 2012 launched the "dynasty series" model, has launched Qin, Tang, Song, Yuan, Han series models. However, BYD applied for the dynasty series of trademarks and more, such as Xia, Shang, Zhou, Zhao, Chu, Qi, Jin, Ming, Qing, Wei and so on have been laid out. In addition, BYD has also laid out a series of Marine creatures such as seals and dolphins, and a series of warships such as destroyers and frigates, and the novelty of the model name is no less than that of Great Wall Motor. But it seems this is not the end of the road for BYD either. Online information shows that BYD Co., LTD., a new application for registration of the "cola" trademark, international classification as a means of transport, the current status of the trademark is awaiting substantive review.

As the leader of new energy vehicles, BYD's development momentum in the past two years can be described as rapid, its ocean network, Dynasty network two major car series and many series of warships, but also let it have a rich product line. However, BYD has opened a new trademark application, and the new trademark name is surprising.

Byd's car name is quite thoughtful

As early as 2012, the "Dynasty series" model was launched, and the Qin, Tang, Song, Yuan and Han series models have been launched. However, BYD applied for the dynasty series of trademarks and more, such as Xia, Shang, Zhou, Zhao, Chu, Qi, Jin, Ming, Qing, Wei and so on have been laid out.

In addition, BYD has also laid out a series of Marine creatures such as seals and dolphins, and a series of warships such as destroyers and frigates, and the novelty of the model name is no less than that of Great Wall Motor.

But it seems this is not the end of the road for BYD either. Online information shows that BYD Co., LTD., a new application for registration of the "cola" trademark, international classification as a means of transport, the current status of the trademark is awaiting substantive review.

It is understood that the products under the transportation category include cars, buses, trucks, buses, forklifts, car bodies, car chassis, land vehicle motors, motorcycles, automotive brake pads, etc., which indicates that this new trademark may be used in BYD's future new models.

In addition to "Cola", BYD Co., Ltd. has also applied for the registration of "Coco", "Seagull", "Tyrannosaurus" and "fearless dragon" trademarks. The international classification is all means of transport.

Some netizens said that BYD's application for these new trademarks may be to prepare names in advance for a richer product line in the future. However, the trademark name "Cola" may be to mark the "coffee" model of Great Wall Motor, which is also an independent brand.

However, for now, BYD's new cars are mainly Dynasty series and "ocean series" products, and these new trademark applications will not necessarily be used in future BYD new cars.

Previously, according to Li Yunfei, general manager of BYD's auto brand and public relations division, BYD will launch a high-end brand with a price of up to one million, and the first model is a hard off-road vehicle, which will be officially listed in the first half of next year.

Trademark layout perfect sales surge

Byd may be moving upmarket

Just recently, BYD released its sales report for August. Data show that its new energy vehicle sales in August 174,900, the first eight months of this year, the cumulative sales of 978,800, an increase of 267.31%. In terms of financial results, BYD's announcement showed that it achieved revenue of 150.607 billion yuan in the first half of 2022, an increase of 65.71%. It is reported that BYD's one million passenger cars in 2022 are also officially shipped.

Eight months to ship 1 million units, and most of them are new energy, BYD is expected to become the world's first annual sales of millions of new energy vehicles car companies, such a proud achievement is true attention. The basis of all this is BYD's trademark layout for its own brand.

According to the inquiry, BYD Co., Ltd. has a total of 2,300 trademark information, "dynasty series", "ocean series" and now the application of "alternative series", all reflect the importance of BYD for the trademark. Based on this, BYD can better free hands and feet to take the enterprise to a higher height.

Almost all of BYD's models have become explosive, "dynasty series" and "ocean series" have become sought after objects, because of the great success in the market, but also gave birth to BYD's determination to enter the high-end market.

Byd will launch its Star brand, the first of which will be a hard-core SUV with a non-carrying body to rival the Mercedes G-Class. While the vehicle has high performance, the tires can also be reversed, which can complete the "tank turn" operation of the Mercedes-Benz EQG.

According to public information, the first model of the star brand will have two power forms of pure electricity and plug-in hybrid, and the price will be set at 500,000 to 1 million yuan, which is expected to debut in the second half of 2022 and be listed in 2023.

Where does BYD's confidence in pricing its new brand in the millions come from? In July this year, BYD's sales reached 162,500 vehicles, which is higher than the combined deliveries of new forces such as Nezha and Zero Run. Throughout the first half of the year, BYD's cumulative sales of new energy vehicles reached 640,000, surpassing Tesla to become the global sales crown.

The hard off-road that BYD will launch is also a market segment with high loyalty, and the new energy off-road vehicle is still a blue ocean market. This may be the reason why BYD chooses to build a high-end brand in this field, and it is also the main factor that regards Big G as a "hypothetical enemy".

Obviously, BYD has become more invincible after stopping production of fuel vehicles and cutting off the retreat road, but BYD's "anxiety" has not reduced.

Trademark registration is a step slower

Trademark transfer, exchange may be saved

In 2021, Tesla's global sales were 936,000, and its net profit was about 37.132 billion yuan. In the same year, BYD sold 730,000 vehicles, but its annual profit was only 3.045 billion yuan, and a car only earned 4,171 yuan, only one-tenth of Tesla's. In addition to the cost of raw material procurement, the "high-end" label is also a further constraint for BYD, which is also a reason for BYD to aim at "high-end", but this "cake" is not so delicious.

According to the past domestic brands impact high-end cases, Geely's Lynk & Co, the Great Wall's Wei brand and Chery's star road, the development process is not very smooth. In addition to these difficulties, BYD's new brand faces an even bigger problem.

With the development concept of "technology is king, innovation is based", BYD is certainly not to be underestimated in terms of intellectual property rights. According to the inquiry, BYD has a total of 22,251 patent information, as well as 2,300 trademark information, which has done a good job of knowledge layout for its core technology and key brands, but unfortunately, the new brand "star" registration is a step slow.

There are a total of 60,258 trademark information related to "Star Air", of which the "star" trademark on the 12th class - transport vehicles related to BYD has been successfully registered by Guangqi Honda, and Guangqi Honda has successfully won through the way of transfer.

If BYD does not want the product is not listed, it will encounter the dilemma of changing its name, it will promptly file an invalidation request, or negotiate with Guangqi Honda to see if it can win the trademark by way of transfer. After all, BYD and the Great Wall exchanged trademarks before the good story, BYD will "Wei" trademark gift to the Great Wall, the Great Wall will "landing ship" trademark transfer to BYD.

It can be said that many automobile companies have mastered a set of perfect naming scheme in trademark layout, whether it is a defense trademark registered in advance or an intentional naming of related products, these full series of trademark layout actions reflect the perfect trademark layout awareness of automobile companies!

Brand operation is inseparable from trademark protection! Trademark as the foundation of enterprise development, enterprise operators must pay attention to trademark protection, long-term consideration, and comprehensively improve the layout of trademarks. (Source: Integrated Alpha Factory, Tencent, Lao Yu said car)

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