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"Sticker king" Antarctic 45 million people start a new trademark!
Release Time：
2022-09-07
Recently, Antarctic e-commerce said that it will buy 100% of the shares of Bella Vera Clothing Co., Ltd. with 45 million yuan. Bellavella was founded in 1996 and its brands include "BELLVILLES" and "Bellvilles". However, through the inquiry, it was found that the revenue of Bella Vera clothing in 2021 and the first half of 2022 was only 554,200 yuan and 76,500 yuan, respectively. From the paper data, this company is not worth 45 million, but the Antarctic is not a "sucker", he is not interested in this company, but the brand behind this company, that is, the trademark.
Antarctic is a brand that started with thermal underwear, and when the company started, China's thermal underwear market was just starting. The South Pole quickly opened the market by virtue of the quality of its products and the way of inviting big stars to do endorsements, established a national degree, and established a positive brand image in people's hearts. Many people think that Antarctic people represent good quality. But as competition in the underwear market becomes more intense, the Antarctic people are beginning to feel powerless. The Australis company came up with a new way to make money, that is, to sell trademark authorization, relying on this business to earn 1.3 billion profits a year, which can be described as no capital.
Recently, Antarctic e-commerce said that it will buy 100% of the shares of Bella Vera Clothing Co., Ltd. with 45 million yuan. Bellavella was founded in 1996 and its brands include "BELLVILLES" and "Bellvilles". However, through the inquiry, it was found that the revenue of Bella Vera clothing in 2021 and the first half of 2022 was only 554,200 yuan and 76,500 yuan, respectively. From the paper data, this company is not worth 45 million, but the Antarctic is not a "sucker", he is not interested in this company, but the brand behind this company, that is, the trademark.
"Antarctic" in the first ten years to build their own brand, after ten years to take their only trademark rights crazy "money". According to the inquiry, the Antarctic currently has 1809 registered trademarks, around the "Antarctic" to do a large number of trademark defense layout, in both Chinese and English modes, combination and split respectively to do the full category of registration.
"For a well-known trademark brand with a high gold content and household name, the value of the trademark is not simply generated through registration, but more importantly, depends on the creative management of the trademark brand, careful maintenance and active promotion." The Antarctic people embarked on the road of "OEM" is not overnight, but after more than ten years of development, continuous promotion and shaping of the brand, so that the trademark has value.
Expertise is shared daily
(Trademark circle)
What evidence is not considered trademark use within the meaning of the Trademark Act?
The submission of only the following evidence is not considered to be a trademark use within the meaning of the Trademark Act:
1. Commodity sales contract or service provision agreement, contract;
2. Written testimony;
3. It is difficult to identify physical evidence, audio-visual materials, website information, etc., whether it has been modified;
4. Physical objects and replicas.
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