You caught everything! Haidilao successfully scooped up the "mouth scoop" trademark?-Industry News-Shenzhen deep trust patent Agency Co., LTD

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You caught everything! Haidilao successfully scooped up the "mouth scoop" trademark?

Release Time：

2022-08-26

How crazy is the Haidilao logo layout? The "Lao department" trademark is imaginative, and the trademark applied by the Haidilao company is true to make people a little "physiological discomfort"; Recently and successfully registered a number of "mouth fishing" trademark.

After inquiry, Haidilao first applied for "mouth fishing" in November 2020, and in January this year, three additional submissions have been successfully registered.

It is worth mentioning that as early as the application of Haidilao, a company in Chongqing applied for 4 "mouth" trademarks in 2012, but the knowledge Association found that 3 of them and Haidilao belong to the same category have been invalid, leaving only 1 31 category is still in the period of validity.

Seeing the trademark "mouth fishing", some netizens said that "it is unnecessary, a little stomach-turning", which is the same as the trademark "ditch bottom fishing" and "ditch bottom fishing" applied for before the Haidilao, how much affect the appetite.

Why did Haidilao register so many different trademarks?

In 2020, Haidilao sued a catering brand named "Hedi Lao", and the two sides went to court for trademark infringement issues, and eventually ended up with the other party's compensation of 200,000. Perhaps it is this matter that made Haidilao realize the importance of trademark layout, and submitted a large number of trademark applications under the inspiration of netizens.

It includes similar Chinese characters such as "Hai Xiang Lao", "Hai Xiang Lao", "Harbour Lao", "Su Di Lao", "Lao Di Hai", "Law Di Lao", "seabed selection", "Qing Di Lao", "Xi Di Lao", "pond Di Lao", "Qu Di Lao", "Gully Di Lao", "Sanmei low hand Lao" and so on.

Related to provinces and geographical locations, "Qin Di Lo", "Yue Di Lo", "Qiongdi Lo", "Black Di Lo", "Huai Di Lo", "Tai Di Lo", "Gan Di Lo", "Lu Di Lo", "Min Di Lo", "Su Di Lo", "Zhejiang Di Lo", "Edi Lo", "Beijing Di Lo" and so on.

All the sea, Haidilao contract! Including "Bohai Sea bottom fishing", "Liao Sea bottom fishing", "inner sea bottom fishing", "outer sea bottom fishing", "Gong Sea bottom fishing", "North Sea Bottom fishing", "West Sea Bottom fishing", "out sea bottom fishing", "Shanghai bottom fishing", "lower sea bottom fishing", "front Sea Bottom fishing", "deep Sea Bottom fishing", "Sea bottom fishing", "Sea bottom fishing surprise" and so on.

For Haidilao, it is a fishing can not be back ah, fishing all over the four seas, whatever you, I first fishing again.

Other people go to the trademark office to apply for trademarks, dude, you go to "stock" ah? Accidentally applied for registration of 3587 trademarks, core trademarks, defense trademarks are involved!

The various trademark systems of Haidilao can not only provide legal support for enterprise brands to maintain competitiveness in the market, but also promote the development of brand culture and the brand itself. Therefore, we should pay attention to the development strategy of the enterprise, formulate the trademark system construction plan that is compatible with it, and timely apply for the brand main trademark, sub-trademark, defense trademark, sub-brand trademark, etc.

Expertise sharing

Trademark Act [Article 59]

Where the generic name, figure or model of the goods contained in the registered trademark directly indicates the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods, or the place name contained in the registered trademark, the exclusive right holder has no right to prohibit others from using it properly.

Source: Trademark Circle

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