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Nongfu Spring registered "Nongfu three fists" trademark

Release Time：

2022-08-22

According to the information disclosed by the Trademark Office of the State Intellectual Property Office, Nongfu Mountain Spring applied for a total of four "Nongfu Three fists" trademarks on July 7, 2021, and the international classification was successively 29, 30, 31, and 32, but all were rejected. When everyone thought that Nongfu Spring had given up the "farmer's three fists" trademark, Nongfu Spring company again shot!

When it comes to Nongfu Spring, we all think of the familiar advertising slogan - Nongfu Spring, a little sweet. Some netizens adapted the phrase "The farmer's three fists - a little painful".

Although this is only a joke, recently, Nongfu Spring Company may also get some of the "slot points" of the joke, a change of hands began to prepare for the registration of the "farmer three fists" trademark!

When everyone thought that Nongfu Spring had given up the "farmer's three fists" trademark, Nongfu Spring company again shot!

According to China Trademark network shows that Nongfu Spring Co., Ltd. in May this year to apply for registration of the "Nongfu three boxing" trademark. Designated for use on goods and services such as Class 32 beer and beverages, the current trademark status is "rejected for review".

Already the previous trademark has been rejected, why should Nongfu Spring register "Nongfu Three fists" again?

Some netizens said that this is Nongfu Spring in order to protect their rights and interests, not to allow others to seize the popularity of "Nongfu Spring", to protect the legitimate rights and interests of trademarks and brands. The netizen said is also not unreasonable, "three boxing" and "mountain spring" is homophony, Nongfu mountain spring to protect and prevent others from registering is also justified.

But why has the "farmer's three fists" applied by Nongfu Mountain Spring been repeatedly rejected?

According to the results of the Chinese trademark network, as early as 2007, there have been enterprises to apply for the registration of the "farmer's three fists" trademark. Although most of them were rejected or invalidated, the "Farmer's Three Fists" trademark was successfully registered in categories 9 - Scientific instruments, 25 - Clothing, footwear and hats, and 35 - advertising sales. There are other similar trademarks, perhaps this is one of the factors that Nongfu Spring can not successfully register "farmer three fists".

Nongfu Mountain Spring even if it has been refuted many times to insist on registration, but also to protect the legitimate rights and interests of the trademark and brand, to avoid others using a trademark with high similarity, thus misleading consumers that the two are related, using the trademark to cling to the popularity of "Nongfu Mountain Spring", causing losses to the enterprise.

As one of the intangible assets of the enterprise, the value of the trademark can change with the development of the enterprise, and the future is immeasurable. Trademark protection is essential. Enterprises must formulate and implement a rigorous trademark strategy, combining trademark, commodity, enterprise development, market development and other strategies, and registering and using defensive trademarks in an orderly and efficient manner.

Expertise sharing

The applicant can only raise opposition to the trademark published in the Trademark Announcement after preliminary examination and approval by the Trademark Office within the objection period. The objection period shall be 3 months, counting from the day after the preliminary examination and approval announcement. If the last day of the objection period is a statutory holiday, it may be postponed to the first working day after the holiday.

Source: Trademark Circle

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