Wanglaoji's "Ji Culture" trademark way! This move is to play the bottle culture of the product clearly-Industry News-Shenzhen deep trust patent Agency Co., LTD

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Wanglaoji's "Ji Culture" trademark way! This move is to play the bottle culture of the product clearly

Release Time：

2022-06-14

A few years ago, Guangzhou Pharmaceutical Group and Hong Kong Jiaduobao Company on the "Wang Lao Ji" brand trademark dispute, noisy, protracted, of course, finally settled. After taking back the Wanglaoji brand, the brand marketing can be described as a full effort, saying that it is a "marketing ghost" is not too much, it is simply the can to play out the flowers.

"Fear of fire, drink Wanglaoji", "auspicious year, drink red pot Wanglaoji", these advertising words should be familiar to everyone, in our country can be said to be a household name, and therefore let everyone know and like Wanglaoji, its entrance is sweet, and there is a light taste of Chinese medicine, suitable for all ages. Of course, today we are not talking about the taste of Wong Lo Kat, but to talk about this interesting brand.

Wang Laoji is not only Wang Laoji's Lao Ji, Wang Laoji is also Zhou Laoji, Chen Laoji, Zhang Laoji, Niu Laoji....... Laogi, this hundred names on Taobao, suddenly hot, so that many names of Laogi instant out of stock. To this end, Wang Lao Ji official micro also proudly stated: "sold out, it is very sudden." Wong Lao Ji's road to prosperity is a smooth ride.

This move, let Wong Lao Ji to bring a new shopping experience to the public, although the hundred family name model than Wong Lao Ji ordinary model price is high, but still can not stop the enthusiasm of consumers to buy, "This is to buy herbal tea?" No, it's the feelings of our name!"

There are so many kinds of products, of course, can not be separated from the protection of intellectual property rights, and Wong Lao Kat has indeed made full efforts in this regard. On the official website of the State Intellectual Property Office, it can be found that Guangzhou Baiyunshan Pharmaceutical Group Co., LTD., an affiliated company of Wang Laoji, has applied for the trademark of 100 family names Laoji since February 2021, and has done a good job in the trademark layout of the product.

Entering 2022, Wang Laogi submitted 125 family name trademarks in one breath on January 27, covering "Yu Laogi", "Si Laogi", "Yan Laogi", "Luo Laogi", "Gu Laogi", "Huo Laogi", and so on. More than that, more Laogi of family names have been registered one after another. Obviously, after selling out of goods, Wang Lao Ji, who tasted the sweetness, wanted to play the Chinese surname culture to the end, constantly registered the surname trademark, and constantly launched a can of Lao Ji herbal tea with a surname.

So how many surnames do we have in China? The Dictionary of Chinese Surnames contains a total of 23,813 surnames, of which there are 6,931 single surnames, 9,012 double-character surnames, 4,850 three-character surnames, 2,276 four-character surnames, 541 five-character surnames, 142 six-character surnames, 39 seven-character surnames, 14 eight-character surnames, 7 nine-character surnames, and 1 cross surname. That is to say, if Wong Lao Kat wants to, it can launch 23,813 surname cans, and the sales circle can cover every Chinese.

If you want to say that Wang Lao Ji's 10000 family name strategy is already the peak of brand marketing, it is very wrong, do not believe the following look:

On the occasion of the arrival of the college entrance examination, Wang Laoji applied for the registration of a series of related trademarks, and also launched a customized tank for the college entrance examination and a refueling tank for the college entrance examination for 2022 candidates, giving candidates good luck. Whether liberal arts students or science students, they can use the subject tank of the college entrance examination to cheer themselves up. And such a discipline jar with auspicious words can indeed give the product the attribute of "good luck".

Wanglao Ji's move is to play the bottle culture of the product clearly, has always attached importance to the creation of its "Ji culture", but also to keep pace with The Times, seems to understand the ideas of consumers, and constantly innovate. This time, the college entrance examination tank, the red-hot design makes people fall in love at a glance, the word "auspicious" is the expression of a good prophecy, heartfelt blessing, warm expectations, just to meet the current "college entrance examination pursuit of good luck" demands, for this year's candidates.

With a bottle of drinks can achieve a dialogue with consumer emotions, so as to subtly achieve sales promotion and expand the influence of the brand, it has to be said that Wang Lao Ji in recent years is really beautiful, it is really a vibrant old brand. Let's look forward to more products that we like in the future!

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Trademark Law [Article 59]

Where the generic name, figure or model of the goods contained in the registered trademark directly indicates the quality, main raw materials, functions, uses, weight, quantity and other characteristics of the goods, or the place name contained in the registered trademark, the exclusive right holder has no right to prohibit others from using it properly.

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