"Trademarks can also be realized", a trademark received 9 million pledged financing loans!-Industry News-Shenzhen deep trust patent Agency Co., LTD

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"Trademarks can also be realized", a trademark received 9 million pledged financing loans!

Release Time：

2022-08-06

"I didn't expect that the trademark could be realized, and the loan arrived so quickly!" A few days ago, Hubei Jiukang Food Co., LTD., a traditional time-honored brand that has been in operation for nearly 110 years, submitted a 9 million yuan trademark right pledge financing application to the Bank of China successfully approved and realized withdrawal, which relieved the person in charge of the company. Hubei Jiukang Food Co., LTD., founded in 1913, mainly produces and operates "Jiukang" brand bread, biscuits, crisp sugar, sesame fruit, moon cakes and other baked goods, as the leading enterprise in the baking industry in Shiyan area, in 2005, 2007 passed the ISO international quality system and QS certification. In 2011, the Ministry of Commerce officially granted the "Jiukang" trademark as "China Time-honored" brand, and has been identified as a "well-known trademark" brand by provincial and commercial departments.

Hubei Jiukang Food Co., LTD., founded in 1913, mainly produces and operates "Jiukang" brand bread, biscuits, crisp sugar, sesame fruit, moon cakes and other baked goods, as the leading enterprise in the baking industry in Shiyan area, in 2005, 2007 passed the ISO international quality system and QS certification. In 2011, the Ministry of Commerce officially granted the "Jiukang" trademark as "China Time-honored" brand, and has been identified as a "well-known trademark" brand by provincial and commercial departments.

In recent years, affected by the ongoing epidemic and seasonal consumer market, enterprises are facing difficulties in turnover of operating funds, and are limited by effective mortgage and evaluation process problems, and bank financing channels are temporarily blocked.

Shiyan City Market Supervision Administration (Intellectual Property Office), Shiyan Bank of China in the "Party members and cadres at the grassroots level to check the people's concerns to warm the people's practical activities" after learning of this situation, combined with the State Intellectual Property Office, China Head Office jointly carried out the trademark pledge to help catering, cultural tourism and other key industries rescue "knowledge and benefit" special action quickly response, Many in-depth investigation of enterprises and the development of service plans, the Bank of China the first time to select and determine the financing connection products, timely collection of credit information submitted to the provincial bank of approval, and took the initiative to send specialized personnel to assist enterprises to the intellectual property Office for registration and record, just a week to complete the whole process of initiation, review, lending.

What is a trademark Pledge Loan?

Intellectual property pledge financing refers to a financing method in which enterprises obtain loans from banks by evaluating the property rights in legally owned patents, trademarks and Copyrights as collateral, aiming to help small and medium-sized enterprises in science and technology to solve the financial shortage caused by the lack of real estate guarantee.

Trademark right pledge loan is a kind of intellectual property pledge financing, and trademark exclusive right pledge loan is an innovative credit variety, which means that enterprises with brand advantages use the trademark exclusive right approved by the State Administration for Industry and Commerce Trademark Office as collateral to obtain loans from banks. A type of loan in which the principal and interest of the loan are repaid at the agreed interest rate and term.

It is a means of enterprise financing. At present, many provinces and cities in China encourage enterprises to use intangible assets accumulated over the years to carry out financing cooperation. Major commercial banks also issue pledged loans to some enterprises with high credibility, which are mainly reflected in the enterprises that have obtained provincial famous trademarks and China well-known trademarks.

Trademark pledge financing can turn trademarks into "real money" through bank loans, which not only solves the financing problem of enterprises, but also helps enterprises to better protect and use intellectual property rights and build corporate brands.

Trademarks are intangible assets of enterprises, and their value is constantly changing with the reputation of enterprises, long-term operation, and market demand. Small trademarks have great value, which is why companies must have a trademark that can highlight their business and brand, because you never know when this small trademark will help the company survive when it is in trouble.

National patent and trademark pledge financing reached 162.65 billion yuan

According to data released by the State Intellectual Property Office at a press conference, in the first half of 2022, the amount of patent and trademark pledge financing reached 162.65 billion yuan, an increase of 51.5% year-on-year. Among them, the number of inclusive projects of less than 10 million yuan reached 7,345, an increase of 112% year-on-year, effectively alleviating the urgent needs of a number of small and medium-sized enterprises.

In recent years, more and more enterprises have obtained loans through trademark pledge:

Gannan Liaoyuan Dairy Co., Ltd. successfully obtained a loan of 300 million yuan by pledging its "Liaoyuan" trademark, which provided a new impetus for the development of the company;

With the ownership of the "Tianyuan" trademark as collateral, Yingkou Tianyuan Chemical Group successfully applied for a loan of 90 million yuan to Yingkou Bank in 2018;

The amount of claims secured by the "Yanzhong" trademark of Shanghai Beverage Company reached 980 million yuan, and it only took 25 days from trademark evaluation to loan, which is the highest amount of intellectual property pledge financing evaluation, the highest amount of loan, and the highest amount of pure trademark pledge financing in Shanghai in the past years.

Trademark pledge financing can turn the intangible assets of trademarks into "real money" through bank loans, which not only solves the financing problem of enterprises, but also helps enterprises to better protect and use intellectual property rights and build corporate brands.

Small trademarks are of great value. Trademarks are intangible assets of enterprises, and their value is constantly changing with the reputation, long-term operation and market demand of enterprises. That's why it's important to have a logo that identifies your business and your brand, because you never know when that little logo will help you get through a tough time. (Source: Gold label, IP community)

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