Iqiyi and Douyin Group have signed a partnership to license long video content for short video creation


Release Time:

2022-07-19

The two sides agreed that this cooperation is an important step for long and short video platforms to jointly explore the standardization of the use of intellectual property rights for film and television content and achieve a win-win situation, which is of great significance for both long and short video creators and consumers.

On July 19, iQiyi and Tiktok Group announced a cooperation to explore the secondary creation and promotion of long video content. This marks a new model of win-win cooperation for long and short video platforms.image-20220719141303-1.jpg

According to the cooperation, iQiyi will authorize to Douyin Group the long video content in its content assets that has the right of information network transmission and sub-license for the creation of short videos. The two sides have made specific agreements on the second creation forms of short videos such as interpretation, mixing and cutting, and stripping, and will jointly promote the standardized use of intellectual property rights of long video content.

 

Iqiyi founder and CEO Gong Yu said

This is an important step for the two sides to respect and protect intellectual property rights and explore win-win cooperation, which is a milestone. It is believed that this cooperation will help optimize the ecology of the online video industry, broaden cooperation channels, create more value, and achieve a win-win situation for platforms, creators and users.

 

Zhang Nan, CEO of Tiktok Group, said

Film and television creators are an important part of the content ecosystem of Douyin, and the film and television industry is an important partner of Douyin. Tiktok has always respected intellectual property rights and actively sought better cooperation with long-form video platforms. It is believed that this cooperation is a new beginning, and the two sides will work together to explore and provide better solutions for the industry to achieve a win-win situation for creators, copyright owners and users.

At the same time, Tiktok hopes to use the copyrighted works authorized by iQiyi to provide creators with greater creative space and inspiration, and also hopes to use the talent and potential of creators to give more value to long videos, so that more people can see iqiyi's excellent film and television works.

Film and television content has always been an important category of online consumption for Internet users. The two sides agreed that this cooperation is an important step for long and short video platforms to jointly explore the standardization of the use of intellectual property rights for film and television content and achieve a win-win situation, which is of great significance for both long and short video creators and consumers.

Source: CMNC - Radio and television headlines, iQiyi industry express, Tiktok, etc

More intellectual property information and services

Pay attention to [Shenkexin Intellectual Property] Official subscription number

8abdc3c5-7621-47a0-90cf-ed6a9f51a48d.jpg

More deeply credible dynamic news, important data/report/case, etc.

Pay attention to the [Shenkexin Intellectual Property Service Platform] official service number

image-20220829111309-2.jpeg

5fa71b43-ff57-4550-a010-a0bec2f75bb4.png

Head Office13 / F, Building 14, Longhua Science and Technology Innovation Center (Mission Hills), No. 8 Golf Avenue, Guanlan Street, Longhua District, Shenzhen

Head Office

13 / F, Building 14, Longhua Science and Technology Innovation Center (Mission Hills), No. 8 Golf Avenue, Guanlan Street, Longhua District, Shenzhen

5fa71b43-ff57-4550-a010-a0bec2f75bb4.png

Subsidiary Company2808, Block B2, Yuexiu Xinghui Junbo, No.18 Tazihu East Road, Jiangan District, Wuhan City, Hubei Province

Subsidiary Company

2808, Block B2, Yuexiu Xinghui Junbo, No.18 Tazihu East Road, Jiangan District, Wuhan City, Hubei Province

图片名称

Service Number

订阅号.jpg

Subscription Number


Copyright ©2016 Shenzhen Shenkexin patent Agency Co., LTD All rights reserved | 粤ICP备2021174526号

Copyright ©2016 深圳市深可信专利代理有限公司 版权所有 | 粤ICP备2021174526号 SEO标签

Copyright ©2016 深圳市深可信专利代理有限公司 版权所有

粤ICP备2021174526号