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Chinese flair sweep s Paris Olympics

Release Time：

2024-08-14

　　The 2024 Paris Olympics came to an end recently,with Chinese athletes demonstrating remark-able resilience and securing top posi-tions on the medal table.Simultane-ously,"Made in China"and Chinese brands have also made their way to Paris,fueling the Olympic economy.Both inside and outside the venues,they showcased a perfect blend of technology and romance,presenting the world with a dazzling"Chinese symbol".

　　Technology enhances service and support

　　It's hard to capture fleeting mo-ments of the competition with the na-ked eye is nearly impossible,but it's possible through cloud broadcasting."Cloud broadcasting can bring cine-matic special effects into sports broad-casts,such as high-freedom viewing angles similar to'bullet time',allow-ing ultra-slow-motion and panoramic views to unfold before global audienc-es,"said a representative from Aliba-ba Cloud.Alibaba Cloud has de-ployed AI-enhanced technology in 14 venues and introduced a multi-camera replay system,achieving"space-time freeze".

　　Along the banks of the Seine River in Paris,more than 50 LED screens were installed in key areas such as the Bercy Arena and City Hall Square to provide real-time displays,live broad-casts,and information services for spectators.These LED screens,all"Made in Shenzhen"were produced by Absen,a national intellectual prop-erty advantage enterprise.Absen has been deeply involved in the LED dis-play industry for many years,focus-ing on research and innovation in cut-ting-edge technologies and striving to enhance its capabilities in IP creation,utilization,protection,and manage-ment.As of March this year,Absen had submitted over 900 IP applica-tions,including more than 190 for in-vention patents.

　　Brand power:Chinese companies shine

　　During the Paris Olympics,Chi-nese brands were making their mark in another arena.From table tennis balls to judo mats and sports flooring,"Made in China"products were shin-ing brightly at the Olympics,a vivid testament to the global impact of Chi-nese brands.

　　As the exclusive supplier of sports flooring for the table tennis events,Hebei Enlio Sports Goods Co.,Ltd.showcased its"hard power"in materi-al technology.The company has se-cured one invention patent,four utili-ty model patents,and five design pat-ents for its SES rubber elastic floor-ing."Our flooring offers better slip re-sistance,and is softer,more elastic,and more stable underfoot.It is easier to install and maintain and also recy-clable,which is a key factor in our brand standing out,"said Li Xia-odong,the company's brand promo-tion manager.With a chip precise within 10 milli-meters long,seamless data collection and 5G connectivity are possible.This technology is used in the judo and wrestling mats at the Paris Olym-pics,provided by Shandong Taishan Sports Industry Group Co.,Ltd."For the first time,Taishan Sports has in-corporated smart chip technology into wrestling and judo mats,enabling re-al-time collection of force,speed,and positional data during athletic activi-ties.This provides more precise data support for training and competitions,making it much easier to assess and guide training,"said Song Kun,the company's brand director.The cush-ioning layer in the mats features a gra-dient energy absorption design with proprietary IP,which protects athletes while also aiding in their perfor-mance.Currently,Taishan Sports holds nine invention patents,71 utili-ty model patents,and 22 design pat-ents related to judo mats.

　　A series of copyright management and protection measures demonstrate China's commitment to strengthening the protection of broadcasting rights for sports events and maintaining or-der in the sports broadcasting market,safeguarding the exciting Olympic events.On July 23,as the Paris Olym-pics were about to commence,China Media Group(CMG)issued a state-ment on the protection of Olympic broadcasting rights.CMG,authorized by the International Olympic Commit-tee,holds the exclusive media rights for the Olympics in China and has sublicensed these rights to China Mo-bile Migu,Douyin,Kuaishou,and Tencent as official broadcasters.Ac-cording to the authorization,China Mobile Migu is entitled to provide live broadcasts,delayed broadcasts,video-on-demand,and short video coverage of the Paris Olympics,while Douyin,Kuaishou,and Tencent are authorized to provide video-on-de-mand and short video coverage.

　　Notably,this is the first time the Olympics have been broadcast on the big screen in China.Starting July 27,CMG's Paris Olympics television pro-grams were broadcast live in over 800 qualified cinemas across China,allow-ing audiences to enjoy the excitement of the games on the big screen.Yan Xiaohong,Chairman of the China Copyright Association,stated that on this globally-watched platform,copy-right protection is of paramount im-portance.Through copyright trade,a healthy copyright ecosystem can be established,not only promoting the development of the sports industry,but also fostering international cooper-ation and exchange.

　　From"Made in China"to"Created in China",Chinese brands have met the Olympics at the pinnacle,demon-strating the exceptional strength of Chinese enterprises in product,tech-nology,and brand export.With the backing of technology and strong branding,Team China has achieved even greater success at the Paris Olympics.

　　(by Li Yangfang/Hou Wei/Jin Yufei)

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