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WIPO China: Guide to Change of Ownership of International Trademark Registration
Release Time：
2025-02-27
As a company realigns its development strategies, innovates its business models, and adapts to changes in the market environment, the ownership of its trademarks may change for various reasons such as mergers and acquisitions, reorganizations, transfer of assets, or transfer of trademarks. Changes in ownership may result from contracts, such as assignments; court judgments; or enforcement, such as inheritance or bankruptcy. A change of ownership may occur automatically due to a business merger. Changes of ownership are not divided by different causes and types. They are collectively referred to as "change of ownership".
A change in trademark ownership is not simply a legal process. In the event of trademark infringement or dispute, clear ownership of a trademark serves as a basis for defending one's rights and interests. Clear ownership also provides a solid foundation to help companies build brand recognition, strengthen marketing initiatives, and maintain competitive advantage.
Therefore, the change in trademark ownership not only relates to the brand value and market competitiveness of the company but also directly affects its business development strategy in the global market.
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