Guangdong: Strengthening the protection of intellectual property rights of Olympic symbols has achieved phased results-Provincial Level-Shenzhen deep trust patent Agency Co., LTD

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Guangdong: Strengthening the protection of intellectual property rights of Olympic symbols has achieved phased results

Release Time：

2022-02-11

The 2022 Beijing Winter Olympics is a major landmark event at an important historical node in our country. It is an important opportunity to display the country's image, promote national development, and inspire the national spirit. Protecting the intellectual property rights of the Olympic symbols is an important step in successfully hosting the Beijing Winter Olympics and Winter Paralympics. an important part of the meeting.

The Guangdong Provincial Administration for Market Regulation (Intellectual Property Office) attaches great importance to the protection of intellectual property rights of the Olympic logo. According to the "Special Action Plan for Intellectual Property Protection of Olympic Symbols for the Beijing 2022 Winter Olympics and Paralympics" jointly issued by the State Intellectual Property Office and the State Administration for Market Regulation, Guangdong immediately organized communication and learning, and formulated specific actions based on Guangdong's actual conditions. Plan, actively carry out special training, mobilize comprehensive market supervision and law enforcement forces, quickly organize and carry out special actions to protect the Olympic symbols across the province, severely crack down on infringement of the exclusive rights of the Olympic symbols in accordance with the law, and prepare for the Beijing Winter Olympics and Winter Paralympics Create a good atmosphere for a successful event.

The Guangdong market supervision department makes full use of big data monitoring methods such as the 12345 complaint and reporting platform, the Guangdong Provincial Advertising Supervision Platform, the National Internet Advertising Monitoring Platform, and the Mobile Internet Advertising Supervision Platform to monitor traditional media and Internet media advertising. A total of nearly 10,000 law enforcement officers have been dispatched across the province, focusing on radio stations, TV stations, portals, social networking sites, and self-media platforms to strengthen the supervision of key areas such as food and beverages, cultural and sports supplies, clothing, shoes and hats, ice and snow equipment, alcohol, The investigation was carried out on key commodity categories such as souvenirs and toys, and a total of 51 clues of suspected infringement were found. Guangzhou, Shenzhen and other cities held clue analysis and case coordination meetings, quickly made work arrangements, and organized law enforcement forces to investigate clues one by one for suspected infringement of Olympic symbol intellectual property rights transferred by the Beijing Winter Olympics Organizing Committee. Through big data analysis, Zhongshan City carried out monitoring work on Olympic symbols and Paralympic-related symbols on major e-commerce platforms. A total of more than 2,300 Olympic-related products were screened per time, and 5 suspected infringement clues were found. As of the end of January, in this special rectification campaign, a total of 17 cases have been filed in the province, which have been investigated and dealt with in accordance with the law. A total of 456,000 yuan has been fined and confiscated, which has effectively curbed infringement of the exclusive rights of the Olympic symbols in a timely manner.

Next, the Guangdong Provincial Administration for Market Regulation (Intellectual Property Office) will focus on the protection of intellectual property rights of Olympic symbols during the Beijing Winter Olympics and Winter Paralympics, continue to carry out in-depth special law enforcement actions, strengthen investigation and early warning, and promptly investigate and deal with suspected infringement clues , to create a good environment for the successful hosting of the Beijing Winter Olympics and Winter Paralympics.

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