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Can I register a trademark using only English letters or words?

Release Time：

2022-11-03

First of all, it is possible to register a trademark only with English letters and words. According to the Trademark Law of the People's Republic of China, including words, letters, numbers, three-dimensional signs, graphics, colors, sounds, etc., can be applied for trademarks, as well as the combination of various elements, can also be applied for registration as trademarks. Just from the current point of view, the letter trademark application may be rejected more and more odds! Letter trademark is easy to be rejected in several cases? 1, the letter trademark containing the country name, place name is easy to be rejected 2, the letter trademark containing negative information is easy to be rejected 3, the letter trademark with similar abbreviation is easy to be rejected 4, the letter trademark with the same meaning as the Chinese translation is easy to be rejected 5, the letter trademark containing the abbreviation of international institutions is easy to be rejected...

Simple alphabet combinations are getting harder to register, for one simple reason: there are only 26 letters in the English language. Aside from the fact that there are similar combinations between each other, the total number of combinations within four letters is only 456,976, and there are no less than 10 million enterprises in all walks of life that are slightly on the right track, and they will have a lot of brands. As one of the popular registration elements, the English letter combination is obviously a little insufficient, especially the favorite letter combination of clothing, electrical hot industries, basically no need to check within four letters, as long as you want to basically have been registered.

First of all, it is possible to register a trademark only with English letters and words.On the basis of《Trademark Law of the People's Republic of China》Provisions, including words, letters, numbers, three-dimensional signs, graphics, colors, sounds, etc., can be applied for trademarks, and the combination of various elements can also be applied for registration as trademarks. Just from the current point of view, the letter trademark application may be rejected more and more odds!

Letter trademark is easy to be rejected in several cases?

1. Letter trademarks containing country names and place names are easy to be rejected

The national names of China and foreign countries, the geographical names of administrative divisions above the county level in China or the foreign geographical names known by the public shall not be used as trademarks (including pinyin). Any letter trademark containing the name specified above is easy to be rejected by the trademark Office. According to the provisions of Article 10 (1), (2) and Article 10 (2) of the Trademark Law, national names of China and foreign countries, geographical names of administrative divisions above the county level in China or foreign geographical names known to the public shall not be used as trademarks. Therefore, alphabetic trademarks containing the names of countries and famous cities will generally be rejected by citing the above provisions.

2. Letter trademarks containing negative information are easy to be rejected

Part of the letter trademark with specific meaning, because the meaning is not in line with our country's public order and good customs and socialist moral fashion, low style, easy to be rejected by the trademark office. For example, if a company applies for a trademark named Negro, but the Chinese meaning of the trademark is "black ghost", which is an insult to black people, it will be rejected by the Trademark Office because of the low style and easy to cause adverse social impact. Diors

3, abbreviations of similar letter trademarks are easy to be rejected

In order to highlight the distinctive character of the letter trademark, the trademark applicant registered the abbreviation of the business name as a trademark. Because there are only 26 letters in the English alphabet, the letter trademark of the abbreviated name is easily similar to the previous trademark of others and is rejected by the Trademark Office. For example, Gome's attempt to register the "GM" trademark in Class 12 (means of transport) could easily be rejected for being similar to General Motors' "GM" trademark in Class 12.

4, and the Chinese translation of the same letter trademark is easy to be rejected

When registering a letter trademark with a specific meaning, the Trademark Office should not only review the letter elements, but also review its Chinese meaning. Some letter marks have been rejected by the Trademark Office because the Chinese translation is the same or similar to the translation of previous trademarks registered by others in the same class. For example: in Class 18 "universe" trademark has been successfully registered in 1982, and then "universe" (Chinese paraphrase is "universe") registered trademark in the same category is easy to be rejected by the Trademark Office.

5. Trademarks containing the initials of international organizations are easily rejected

"Those identical with or similar to the name, flag or emblem of an intergovernmental international organization, or identical with or similar to the name or emblem of the Red Cross or the Red Crescent shall not be used as trademarks."《Trademark Act》Article 10, Paragraph 1 (3) and (5), which are identical with or similar to the name, flag or emblem of an intergovernmental international organization, or identical with or similar to the name or emblem of the "Red Cross" or "Red Crescent", shall not be used as a trademark.

Therefore, the letter trademark can not be the same as the name of the international organization mentioned above and similar, otherwise, not only can not be registered, can not even be used. (Source: IP community)

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