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What is the role of registered trademark?
Release Time：
2022-09-28
Nowadays, with the enhancement of trademark awareness of enterprises and individuals, more and more trademarks are applied for registration, so what is the role of registered trademarks?
(1) The most basic function of a trademark is to distinguish the source of goods and services, and is a symbol of the strength of corporate reputation and competitiveness. The specific expression of corporate reputation is the satisfaction of the goods marked by the trademark for consumers. Moreover, enterprises use trademarks to promote goods and services, which are concise, eye-catching and easy for consumers to remember.
(2) The trademark is the spiritual symbol of the enterprise, can be the most direct expression of the field occupied by the enterprise's goods and services, or the essence of the enterprise brand culture, and the establishment of the enterprise brand image is the core of its struggle. In order to enter the country and region of large stores, supermarkets, or enter the e-commerce platform, the relevant goods must have registered trademarks.
(3) The assessed value of the trademark can increase the total assets of the enterprise, and the higher the value of the brand, the more it can reflect the influence of the trademark and the business status of the enterprise, and indirectly reflect the acceptance degree of consumers to the goods marked by the trademark.
(4) The loan business of trademark exclusive right pledge is based on the ownership of the enterprise trademark as collateral, and the value of the enterprise trademark is confirmed through third-party evaluation. The bank adopts flexible collateral and pledge mode to issue loans of a certain proportion of the value of the enterprise trademark for enterprises with financing needs.
(5) Enjoy exclusive rights, not only to protect their trademark rights and interests from infringement, but also to fight against intruding opponents when necessary. It should be noted that the registered trademark is valid for ten years, and if you want to continue to use it, you must renew the trademark in time. (Source: Know-it-all)
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