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Trademark registration can be handled by yourself? It's not as easy as you think!
Release Time:
2022-09-26
Subtitle: The need to choose a professional agency
Since the Trademark Office opened the acceptance window in some areas, many people with trademark application plans are eager to try, thinking that trademark application is very simple, think of a good name to the window to submit materials on the line. As everyone knows, the materials have been paid, the registration fee has also been paid, and finally the consequences of "material and financial emptiness".
It can be seen that trademark registration is a certain difficulty, in order to avoid the risk of trademark registration as much as possible, it is recommended that we entrust professional agencies, and these preliminary preparations are handed over to professionals to deal with, saving time and worry. Let's take a look at the necessity of choosing a professional agency.
1. Trademark inquiry
When you have worked hard to make a pleasant and in line with the industry temperament of the name, and the query is not the same, happy that you can apply.
In fact, the trademark audit not only has the approximate principle and the prohibition clause, not only can not show the nature of the product, nor can it have adverse effects, but also can not conflict with place names above the county level, but also can not conflict with the names of martyrs, etc., minutes give you a headache.
2. Category selection
Some people may think that they can open a milk tea shop and register a category. No, you do not know, the classification of the trademark is surprisingly detailed, you not only need to register 29 types of milk tea (mainly milk), but also register 30 types of coffee cocoa drinks, various tea drinks, and 32 types of non-milk milk tea drinks; It is also necessary to register 43 categories to provide food and beverage services.
3. Project selection
A trademark registration can choose 10 product items, not their own use can not be registered, normal from a comprehensive point of view, it is recommended that the main project selection can also choose some other sub-categories, because the sub-categories are independent of each other before, you may not know the Nice classification book has sub-categories, paragraphs, product cross, cross similar group protection and other knowledge points. Sometimes after trademark search and project selection to avoid subclasses, trademarks will have different audit results.
4. LOGO graphics
Now more and more people feel that no LOGO trademark seems to have lost its soul, registration must bring graphics application, may you do not know, national graphics according to the element review, not as long as the same will be able to pass, may not know graphics and Chinese multi-element combination application, any element is not passed will be rejected as a whole.
5. Application time
Some people's names are also determined, the category is also determined, that is, there is no hurry to apply, quite wondering what is waiting for, not afraid of being registered by others, almost 20,000 pieces of application a day, a day later the trademark brand will be handed over.
6. Review of rejection
Do not see the rejection, think that the trademark is incurable, will undoubtedly die, the state set up review procedures, administrative proceedings are reasonable, that is, let us remedy their rights.
Trademark auditors are not gods, people have subjective consciousness, there are personal subjective factors in trademark audit, due to different knowledge, work experience and cognitive differences, it is inevitable that the same name and different categories have different audit results, through the review more objective and fair to fight for relief.
7. Trademark objection
Within 3 months of the approval of the trademark, anyone can raise objections. If the trademark is opposed, do not blame and question the agent as a first reaction, which has nothing to do with the agency company. On the contrary, at this time, we should trust the agent, fully analyze the objecting materials, provide evidence of use, defend in time, and fight for trademark rights. Positive solution is always better than complaining.
Trademark registration is not as simple as imagined, professional things will be more assured to professional people to handle, entrust regular professional agencies, planning layout in advance, is conducive to faster and better take the road of the brand, if you are anxious to use, buy idle trademarks is also a wise.
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