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Apple’s “Smart Island” becomes the focus, look at Apple’s trademark layout

Release Time：

2022-09-16

After the iPhone 14 series started pre-sales, it was revealed that Apple made a special trip to Jamaica to register a trademark for Smart Island. 1. Register the Smart Island trademark in Jamaica. Apple gave up its domestic trademark registration in the United States. In order to protect the patent and avoid being followed by "trademark detectives" to dig up information about the "Smart Island", Apple went to Jamaica in July this year and submitted its first trademark there. We have applied for a global patent for "Dynamic Island", thus reducing the risk of leakage to an extremely low level.

On September 16, Apple’s iPhone 14/Pro series models officially began shipping. The iPhone 14/Pro series models adopt the "exclamation mark" opening panel and launch the "Smart Island" in conjunction with iOS 16 to surprise fans. The "Smart Island" of iPhone 14Pro can cover up the defects of pill digging, and the beautiful interaction logic is like a "stroke of magic".

In previous predictions or renderings, it was believed that Apple's iPhone 14 Pro series would adopt the industry's original "exclamation mark screen". Until it was discovered that this "exclamation mark" could be hidden through the UI, no one had ever mentioned news about "Smart Island" . This shows that Apple’s confidentiality work this year is excellent.

Just after the iPhone 14 series started pre-sales, it was revealed that Apple made a special trip to Jamaica to register a trademark for Smart Island.

1. Register the Smart Island trademark in Jamaica

Apple gave up its domestic trademark registration in the United States. In order to protect the patent and avoid being followed by "trademark detectives" to dig up information about "Dynamic Island", Apple made a special trip to Jamaica in July this year, where it submitted its first "Dynamic Island" application. ) global patent application, thus reducing the risk of leakage to an extremely low level.

Because trademark registration in Jamaica must be applied for offline, Jamaica only allows people to go to the country to apply for registration in person, and it is not possible to search for trademarks through online means. In addition, Jamaica’s registered trademarks do not support online searches, which means that others cannot see some of Apple’s product trends through searches.

Regardless of the registration method or the lack of support for inquiries, this is the best place for Apple to register a trademark in Jamaica. At present, Apple has registered trademarks in many places. This approach has the same logic behind Wang Shouyi's registration of "Thirteen Fragrances" and "Fourteen Fragrances". It is essentially to protect the brand's intellectual property rights and keep it as confidential as possible before the press conference.

In fact, it’s not just “Smart Island” this time. Apple has been fond of registering trademarks in Jamaica for many years, and has used it on a series of products such as Siri, Apple Watch, and MacBook. It is all related to Jamaica’s unique trademark protection mechanism, which can protect trademark confidentiality to the greatest extent. The information will not be leaked in advance, and it can prevent other companies from registering in other countries before Apple.

After Apple launches its products, it can use the fast track to apply for a trademark registered in Jamaica, which complies with U.S. regulations—trademarks passed overseas have priority.

In other words, after Apple registers the "Smart Island" trademark in Jamaica in July, it can apply in other regions such as the United States after the iPhone 14 is released, and use the Jamaican trademark as evidence to obtain priority application rights.

It is precisely by utilizing this special mechanism that Apple will go to Jamaica to register trademarks within six months before the release of new products. The same locations also include Tonga, South Africa, Trinidad and Tobago and other countries. If a friend wants to register before Apple, he will have to go to these places in person to check offline.

Such a huge effort to register a trademark may be because Apple predicted the importance of the "Smart Island". After all, the dual-hole pill screen makes consumers feel that it is very lacking, and it must have enough amazing features to distract consumers. As expected, Apple's "Smart Island" has triggered extremely heated discussions on the Internet, which is far more popular than the negative news brought by the hole-punch screen. Some people are even willing to pay specifically for the "Smart Island".

2. Metaverse has completed the trademark layout

The iPhone business is the main source of Apple's revenue, and the Mac and iPad businesses are also the main drivers of Apple's revenue. In addition, aside from the automotive business, which is still in the polishing stage, AR/MR (augmented reality/mixed reality) ) head-mounted display products may become the "star of tomorrow" in Apple's product line.

Data shows that Apple has been preparing for the head-mounted display business for more than ten years. Since 2010, Apple has applied for more than 2,000 AR/MR related patents, invested in or acquired more than 20 AR/MR business companies, and has been quietly cultivating the underlying AR/MR technology for many years, gradually improving its ecological layout from software to content. Waiting for the hardware release to be the finishing touch.

It is reported that Apple’s new product series may be named “Reality”. This also means that Apple has officially joined the metaverse battle after Meta, Microsoft, and Google.

3. Registered “Reality” trademark in many countries around the world

This time, Apple did not directly participate in the trademark registration matter. Instead, it followed its past practice and locked in the target brand through the law firm it hired.

Currently, relevant law firms have submitted applications for registration of three trademarks: "Reality One", "Reality Pro" and "Reality Processor" in the United States, the European Union, the United Kingdom, Canada, Australia, New Zealand, Saudi Arabia, Costa Rica and Uruguay, and The application documents all mention “virtual reality and augmented reality headsets, goggles, eyeglasses and smart glasses.”

It is speculated that Reality One represents the first generation of AR/MR headsets, Reality Pro represents the high-end Pro version, and Reality Processor represents the dedicated processor developed by Apple for AR/MR headsets.

At the beginning of this year, some netizens discovered the name "realityOS" in Apple's open source source code. This may be the operating system that will run Apple's head-mounted displays in the future. The name realityOS has also appeared in Apple-related trademark applications.

Apple has long used this same model to register trademarks for upcoming products, sometimes months, sometimes years, before official release. Through this model, Apple can ensure the ownership of registered trademarks as early as possible and reduce the risk of paying high prices in the future.

Apple did not take this step before launching the iPhone in 2007, and ultimately had to purchase the iPhone registered trademark through an agreement with Cisco.

Outsiders predict that Apple's headset may be officially announced at some point in the summer of 2023 and officially sold to consumers in 2023.

This is also the first time Apple has launched a new product line seven years since the release of Apple Watch in 2015. The popularity of the "Metaverse" is only increasing, and it is inevitable for Apple to take this step towards the Metaverse. However, the trademark application has not yet been approved.

For trademark layout, the Huaxia Taihe team has launched special services on brand legalization and value enhancement through research, helping companies build a brand legalization system, and enhance corporate brand assets through intellectual property and legal means such as rights acquisition, rights use and risk control. Management capabilities maximize corporate brand value.

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