Do the company name and trademark name need to have the same name?


Release Time:

2022-09-06

The difference between a trade name and a company name

First of all, a trademark is a sign that we use to distinguish the source of goods or services. A trademark can be composed of words, graphics, letters, numbers, three-dimensional signs, sounds, color combinations, or a combination of several elements. The trademark is unique and exclusive, without geographical restrictions, and the same or similar trademarks can not be registered in the same industry in the country after the successful registration of the trademark Office. (unique)

However, our company name is composed of four parts: administrative division + brand + industry characteristics + organizational form, the company has regional, the same company name may be registered repeatedly in different regions, approved by the local industry and commerce Bureau.

Why is the trade name different from the company name

1. The function of trademark is different from that of company. Trademark is a sign for consumers to distinguish the source and characteristics of goods. And the company is the main business. A company can register a number of trademarks of different names, according to the development and plan of the enterprise, to create a variety of types, consumer levels of different positioning of the brand, better development of market resources, diversified to build corporate brands.

2. In fact, most consumers judge products by how familiar they are with trademarks and brands. We sometimes know a lot of trademark brand names, but do not necessarily know the name of the operating entity behind the company. Trademarks as intangible assets can be bought, sold or licensed. For example, the Antarctic trademark protection of the whole category, in the e-commerce platform to do different product stores, most of them are authorized to use this trademark, so that consumers in the market remember the brand.

Whether the trademark name is consistent with the company name

The number of trademark applications is increasing, the risk of application is not guaranteed to be 100% successful, and the application time is long. It is difficult to maintain consistency between the trademark name and the business name, but it is not necessarily realistic. It is suggested that you can find a trademark agency to buy a successfully registered trademark name before registering the company, and then approve the registered company name, so as to ensure that the trademark must be successful, and save time, that is, buy and use. (Trademark Knowledge Circle)

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