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How to maintain a hard-earned trademark?

Release Time：

2022-08-19

With the development of society, more and more people realize the importance of trademarks, and many companies begin to register their own trademarks. As we all know, the success rate of trademark registration is only about 50%, and the process of trademark registration is relatively long. Therefore, we must properly maintain the registered trademark, and we must not bring trouble to ourselves because the maintenance is not in place.

1, timely registration of trademarks

All trademarks formed and used by the company shall be registered in a timely manner in accordance with the National Trademark Act , so that they become registered trademarks protected by national laws and protect the exclusive right to use trademarks. At the same time of domestic protection, attention should be paid to the protection of international trademark registration to prevent trademark infringement disputes caused by squatting. You can search, compare and track the status of the trademark through the Motorcycle. In order to prevent others from using their same or similar trademarks in different categories of goods, they can separately register their trademarks in similar or non-similar categories of goods to effectively prevent the trademark rights of the trademark from being infringed.

2, beware of others malicious trademark registration

In general, as the use of the trademark increases, its value will become higher and higher, and some trademarks can also promote other products of the company. At this time, the enterprise should consciously register the trademark of its other products, otherwise it may be registered by the peer, which is easy to confuse the trademark, and consumers are likely to confuse the related products of other enterprises. Therefore, we must be on guard against the malicious registration of trademarks by others, and once this phenomenon is found, we must promptly raise objections to the relevant departments.

3, reasonable use and promotion of trademarks

According to the relevant provisions, if the trademark registration is successful for three consecutive years without use, others can apply to revoke the trademark in accordance with the law. Therefore, after the successful registration of the trademark must be used, you can give the trademark appropriate publicity, and in the process of trademark use to consciously retain some evidence of trademark use. The value and popularity of a trademark is closely related to the geographical scope of the product's sale. In addition, advertising is also an important part of promoting brand awareness. The information and data of enterprise product sales, advertising contract cost and other aspects are important basic information to verify a brand awareness, which is of great significance in the declaration of famous trademarks and well-known trademarks and the possible trademark infringement litigation.

4, do not change the style of the trademark when it is used

When the trademark is successfully registered, the style of the trademark cannot be changed at will when used, and the font, pattern, etc. of the trademark cannot be changed at will without permission, and must be consistent with the registration. Of course, if someone else changes it and uses it, it's infringing.

5, to handle trademark changes and renewals in a timely manner

When the company name, company address and other information changes, or the industrial and commercial registration changes, want to change the agent, to apply for trademark change in a timely manner. If this information is inconsistent with the information left at the time of registration of the trademark, it will have an impact on the subsequent use of the trademark. For example, when a business cannot receive mail from the trademark office, it may lose ownership of a trademark.

The trademark is valid for 10 years from the date of registration announcement, if the trademark owner wants to continue to use the trademark, it needs to be renewed in time before the expiration, otherwise the expiration is not renewed, the trademark will automatically become invalid.

6, trademark licensing and transfer need to be filed

A trademark is actually an intangible asset that can be licensed or transferred to another person for use. If the trademark is to be licensed to others, the trademark registrant shall sign the trademark license contract and go to the Trademark Office in time to handle the trademark license filing procedures. When transferring a trademark, only the two parties to the transfer jointly apply to the Trademark Office for the record will have legal effect.

Today, the brand war is intensifying. As an important part of brand intangible assets, trademark is a powerful legal weapon to protect brand. Every successful trademark registration is not easy, trademark registration is not once and for all, and the maintenance and management after obtaining the certificate is also crucial. For applicants, rather than a temporary response, it is better to be prepared in the face of the storm, and must do a good job of trademark maintenance and management after successful registration. (Source: Standard Commune)

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