No. 38765119 "Lipstick First Brother" trademark objection case

Editor's noteThe General Secretary attaches great importance to intellectual property protection.  Cui Shudong, Director of the Trademark Office of the State Intellectual Property Office, pointed out at the release and interpretation of the "2021 Typical Cases of Trademark Opposition and Review" that the trademark opposition and review procedure is an important part of the trademark authorization and confirmation, which plays an important role in strengthening the source protection of intellectual property rights and optimizing the business environment. In recent years, the State Intellectual Property Office has made every effort to improve the quality of examination and hearing, constantly reducing the time limit for examination and hearing, and giving full play to the positive role of trademark opposition and review procedures in combating malicious registration, protecting prior rights, consumer interests and public interests.

 

In order to strengthen the strength of the case argument and enhance the awareness of the whole society to respect and protect intellectual property rights, we set up the "Trademark Case Intensive Reading" column to exclusively publish the professional interpretation of 24 trademark opposition and review cases selected by the Trademark Office of the State Intellectual Property Office, which have a strong reference role in the application of law in future cases. Introduce the practice of application of legal provisions in trademark opposition and review procedures to help relevant parties effectively protect their legitimate rights and interests according to law.

 

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(Photo from the Internet)

 

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Source: State Intellectual Property Office Trademark Office objection review four, "China Trademark" magazine

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