Recently, Tesla (Shanghai) Co., Ltd. sued Tesla Beer. The lawsuit alleges that China Food's use of the logo "TESILA" on beer and soda products constitutes infringement.
Tesla beer packaging design
China Food said: The registration time of the trademark No. 13113593 "Tesla" enjoyed by China Food Company was earlier than the registration time of the trademark involved in the appellant.
Tesla, Tesla beer logo design
China Food also said that "TESLA" "Tesla" is the name of SerbiAn-American scientist Nikola Tesla, has long been widely known words, and has been applied for registration as a trademark by different subjects in various categories, not the plaintiff's special and original trademark name, lack of significance. Just because Tesla cars become famous later on doesn't mean they can be extended indefinitely.
Tesla beer logo design
We note that Tesla Beer also designed a new packaging last year. In the creative process, the scientist "Tesla" is also used to recreate the visual prototype, so as to transform it into the brand's exclusive vision, suggesting that the inspiration comes from the scientist "Tesla".
Tesla beer packaging design
It is understood that the above case will be heard on June 23. What do you think?
Source wechat public number ----logo design vision, trademark patents those things
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